{"id":1974,"date":"2021-06-10T00:05:49","date_gmt":"2021-06-09T19:05:49","guid":{"rendered":"https:\/\/pixled.accesstool.in\/blog\/?p=1974"},"modified":"2025-04-01T20:50:01","modified_gmt":"2025-04-01T15:50:01","slug":"social-media-videos","status":"publish","type":"post","link":"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/","title":{"rendered":"A Guide To Social Media Videos: Which Platform Works Best For You"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media isn&#8217;t just about stunning images or entertaining GIFs anymore. There&#8217;s more to it &#8212; a video that by far, is the biggest content surfacing on the internet.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, more than <\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html#_Toc484813971\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> of today&#8217;s internet traffic is video content. This suggests how users&#8217; preferences have dramatically changed over the years. The once-popular blog posts are now being abandoned ever since the advent of social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media videos are entirely different content compared to articles. When it comes to connecting a brand with the target audience, social media videos help convey the message in a way that written content doesn&#8217;t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, videos have become a winning tool for marketers to reach out to the audience. Video marketing strategies have shaped a new thread of connection between a brand and customers, where both of them can be a part of this remarkable campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many social platforms provided, you need to know that every platform has its very own unique audience. You can&#8217;t expect to connect with your target viewers when you know nothing about how each platform works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, different social networks serve different audiences. Make sure to research and create various video content for every platform. It may sound daunting at first, but if you want to reach out better, that&#8217;s the only way to steal your audience&#8217;s attention.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0d66aa6dc6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0d66aa6dc6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#The_perks_of_having_social_media_videos\" >The perks of having social media videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#Every_social_media_video_platforms_you_should_care\" >Every social media video platforms you should care<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#1_YouTube\" >1. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#2_Facebook\" >2. Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#3_LinkedIn\" >3. LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#4_Twitter\" >4. Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#5_Instagram\" >5. Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#6_TikTok\" >6. TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixled.accesstool.in\/blog\/social-media-videos\/#Takeaway\" >Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_perks_of_having_social_media_videos\"><\/span><strong>The perks of having social media videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online representation is mandatory in today&#8217;s business landscape. With the vast development of the internet, having social accounts can help you strengthen your brand trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re going online, creating video content should be on your top list. Since videos account for the majority of online content, having them means that you&#8217;ve secured a general audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, a study has claimed that video content can generate <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><span style=\"font-weight: 400;\">12x<\/span><\/a><span style=\"font-weight: 400;\"> engagement rates compared to text and images combined. That&#8217;s a massive number, to begin with. It&#8217;d be beneficial to use video content to promote your brand on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take you further into perspective, here are some social media video statistics you should know.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers say that social media videos help them acquire more customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than <\/span><a href=\"https:\/\/blog.hubspot.com\/news-trends\/content-trends-preferences?_ga=2.88028891.2118845075.1576437650-1300242962.1511214104\"><span style=\"font-weight: 400;\">54%<\/span><\/a><span style=\"font-weight: 400;\"> of customers want to watch branded videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When it comes to <\/span><a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-consumer-trends\/\"><span style=\"font-weight: 400;\">favorites type of content<\/span><\/a><span style=\"font-weight: 400;\">, many people opt for social videos than blog posts<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Every_social_media_video_platforms_you_should_care\"><\/span><strong>Every social media video platforms you should care<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every social media platform possesses a distinct characteristic. That&#8217;s the reason why many companies build new platforms to offer a different experience for their users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each platform brings a different value for its audience. By understanding these platforms, you&#8217;ll be able to find the right audience that fits your purposes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_YouTube\"><\/span><strong>1. YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube is the second-largest social media platform worldwide. It&#8217;s also the world&#8217;s second-biggest site that uses videos as its main social communication.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/#:~:text=Global%20Reach,in%20more%20than%20100%20countries.\"><span style=\"font-weight: 400;\">2 billion<\/span><\/a><span style=\"font-weight: 400;\"> users across the world, YouTube is hands down the greatest video hosting platform ever made. Considering to use YouTube is an understatement. Since many, if not almost, every brand has established its official account on the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube is the perfect medium to showcase your brand&#8217;s values and convey messages in a meaningful way. This platform allows you to directly communicate with viewers and listen to their feedback through the community and comment section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, you can receive an honest, sometimes critical response that will help you improve your brand in the future.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re sure to dip your toes into YouTube, you might as well consider researching which types of video content garner views and the recommended <a href=\"https:\/\/pixled.accesstool.in\/blog\/youtube-thumbnail-size\/\">thumbnail dimensions<\/a> for your videos. Compelling content like tutorial videos, <\/span><span style=\"font-weight: 400;\">explainer videos<\/span><span style=\"font-weight: 400;\">, and product videos are a great start to collect as many viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, viewers are the essential key when getting popular on YouTube. Either start your channel from zero, or you can <a href=\"https:\/\/fameswap.com\/browse-youtube-accounts-for-sale\">buy a youtube channel<\/a> that is already well established, to maximize your views. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of views pushes the platform\u2019s algorithm to recommend your videos to others. As a result, you\u2019ll receive a new batch of viewers and subscriptions at the same time.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Facebook\"><\/span><strong>2. Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is still the king of social media. With over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=With%20roughly%202.85%20billion%20monthly,network%20ever%20to%20do%20so.\"><span style=\"font-weight: 400;\">2.85 billions<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users worldwide, this platform is one of the best places to run your social campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you get into the joy of using Facebook, it&#8217;s crucial to understand how people use this platform on a daily basis. People on Facebook love engaging with inspirational and entertaining posts. This is the reason why you can easily find motivational quotes here compared to other social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook users are also more interested in watching videos rather than a long, bulky text on the wall. Videos that evoke emotions sell much better on this platform. Hence, content like testimonials, customer stories, and shocking facts receive a greater response from users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you should know that over <\/span><a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\"> of Facebook users watch videos with sound off. The reason may be quite simple, every video on Facebook is built that way. Users need to unmute a video to listen to the audio as soon as it plays.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why it&#8217;s vital to include captions on your Facebook videos. People who don&#8217;t turn the sound on may not understand what you&#8217;re trying to say. This will greatly affect you in delivering an important marketing message to your audience.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_LinkedIn\"><\/span><strong>3. LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is unlike every other <\/span><a href=\"https:\/\/explainerd.com\/social-media-platforms-for-business\/\"><span style=\"font-weight: 400;\">social media platform<\/span><\/a><span style=\"font-weight: 400;\"> on this list. It&#8217;s specifically designed for professionals to connect and engage with one and another. Hence, the baby boomers and older millennials make up the biggest audience on this platform.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People use LinkedIn for professional purposes, such as searching for jobs, reaching out to clients, recruiting purposes and receiving career-related information. Therefore, it&#8217;s perfect for a brand looking for a way to broaden the network and meet like-minded individuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, B2B companies can make good use of LinkedIn to generate leads and make sales conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On LinkedIn, you can practically share branded videos or product videos without shame. After all, that\u2019s what LinkedIn is designed for in the first place. In fact, these types of video content do well on this platform as they are helpful for other professionals in search of certain business content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike YouTube, LinkedIn has no features to keep video content or make a video playlist for recurring viewers. That means once you post videos, they will disappear shortly or get buried down on the LinkedIn feed unless you make them as an ad.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Twitter\"><\/span><strong>4. Twitter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is an excellent place for public relations. You literally have no boundaries when it comes to sending and receiving tweets with everyone. Hence, making it a great medium to connect with your target audience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Twitter, things escalate quickly. A simple tweet can take over the internet trend in a matter of hours. Whether it&#8217;s a few liners of your words or single video content, becoming viral on Twitter is relatively easy compared to other social networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a business, using Twitter is a great deal in connecting with customers. You can build an entirely different brand persona on Twitter that you can&#8217;t do on other platforms, and no one will question you for that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In any case, your audience will feel more connected with you if you can speak their language. This can be obtained when you lower down your professionality and make yourself a part of Twitter&#8217;s image: entertaining.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Instagram\"><\/span><strong>5. Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram is a very visual platform that focuses on serving engaging content like <a href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-story-dimensions\/\">images<\/a> or <a href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-video-thumbnail\/\">videos<\/a>. This platform is like a highly curated gallery that everyone can make.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it heavily relies on visual content, Instagram is excellent for showcasing your brand in appealing images and videos. This platform has now evolved into a great <a href=\"https:\/\/pixled.accesstool.in\/blog\/free-marketing-tools\/\">marketing tool<\/a> where you can post different types of content that fits your needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Stories allows you to post a 15-second video or slide images that will disappear after 24 hours. This feature helps you give a short announcement or product snippet for your followers, allowing you to attract their attention even better.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you can fill up to 10 images or videos on a single post with Instagram Carousel. It helps you minimize customers being distracted when scrolling through the feed as it spikes their curiosity into what you have in the next slide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to mention that you can add hashtags to your video content. This allows people to discover your videos easily.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_TikTok\"><\/span><strong>6. TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the beginning of it, TikTok was popular as a platform for random teens dancing around to some retro music. However, the sentiment has then cooled down as many big brands have joined this platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big brands like Nike, Pepsi, and the NBA have taken advantage of this platform as its audience is entirely different from other networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok itself is a bit different. With only 15-second long vertical video content, this platform is very appealing for those looking for a short, entertaining piece. The sound in TikTok videos plays an important role. Using a trending song can increase your reach on TikTok pages.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, often, old songs become popular again and resurface on the internet as TikTok videos are shared across different social platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok now has over <\/span><a href=\"https:\/\/www.statista.com\/study\/70013\/tiktok\/\"><span style=\"font-weight: 400;\">800 million<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users across the globe. This number is estimated to grow rapidly as many brands begin to join the bandwagon, enlivening the already popular social network on the internet.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span><strong>Takeaway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media videos<\/span><span style=\"font-weight: 400;\"> have become the greatest item to have in your marketing campaign. With so many people are used to consuming video content, running a video marketing strategy has never been easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the guide above to find the best platform for your brand. It may be challenging to provide different video content for different social platforms, but you know very well that reaching out to the right audience is your biggest priority in promoting your brand.\u00a0<\/span><\/p>\n<div class=\"text\">\n<div id=\"wtr-content\" data-bg=\"#ffffff\" data-fg=\"#251bb7\" data-width=\"4\" data-mute=\"\" data-fgopacity=\"0.60\" data-mutedopacity=\"0.60\" data-placement=\"top\" data-placement-offset=\"0\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"\" data-shadow=\"0\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#ffcece\" data-location=\"page\" data-mutedfg=\"#251bb7\" data-endfg=\"#251bb7\" data-rtl=\"\">\n<div class=\"block block-paragraph\" data-block=\"true\" data-editor=\"6rus7\" data-offset-key=\"5s2p2-0-0\">\n<p data-offset-key=\"5s2p2-0-0\"><em>This guest post is written by\u00a0Andre Oentoro, the founder of Breadnbeyond.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media isn&#8217;t just about stunning images or entertaining GIFs anymore. There&#8217;s more to it &#8212; a video that by far, is the biggest content&#8230;<\/p>\n","protected":false},"author":11,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide To Social Media Videos: Which Platform Works Best For You<\/title>\n<meta name=\"description\" content=\"This guide will cover the basics behind social media videos, benefits, and which platform you should use and focus on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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