{"id":1816,"date":"2021-05-18T12:33:33","date_gmt":"2021-05-18T07:33:33","guid":{"rendered":"https:\/\/pixled.accesstool.in\/blog\/?p=1816"},"modified":"2024-11-04T14:48:31","modified_gmt":"2024-11-04T09:48:31","slug":"instagram-ad-size","status":"publish","type":"post","link":"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/","title":{"rendered":"The Ultimate Instagram Ad Size Guide [For 2021]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the ever-evolving trends in advertising, it\u2019s not exactly easy to keep up with the new shifts and preferences. For instance, Instagram, which has millions of engaged users, has a bunch of different rules and best practices. One of them is getting the Instagram ad size right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to social media, advertisers now have access to a much larger audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram alone provides countless opportunities and up to 7 different ad types to choose from. More than 80% of Instagram users also research products and services, which means you can potentially generate more leads and drive more conversions (if you play your cards right).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1820 aligncenter\" src=\"https:\/\/pixled.accesstool.in\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/17132000\/image4.gif\" alt=\"Instagram Ad Size Guide\" width=\"480\" height=\"360\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019re going to talk about the ideal Instagram ad size and some actionable advice on how you can create visually appealing content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get started.<\/span><\/p>\n<div style=\"background-color: #fefed9; padding: 30px; border-radius: 6px; font-weight: 500; line-height: 30px; border: 1px solid #efeccb;\"><strong>Bonus:<\/strong> Create click-worthy Instagram ads in less than 60 seconds with our easy-to-use <u><a href=\"https:\/\/pixled.accesstool.in\/create\/instagram-ads\" target=\"_blank\" rel=\"noopener\">free Instagram ad maker!<\/a><\/u><\/div>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0d4942b154\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0d4942b154\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#How_Does_Instagram_Advertising_Work\" >How Does Instagram Advertising Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#What_is_an_Ideal_Instagram_Ad_Size\" >What is an Ideal Instagram Ad Size?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Instagram_Newsfeed_Image_Ads_Size_and_Specs\" >Instagram Newsfeed Image Ads Size and Specs\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Instagram_Newsfeed_Video_Ad_Size_and_Specs\" >Instagram Newsfeed Video Ad Size and Specs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Instagram_Story_Ad_Size_and_Specs\" >Instagram Story Ad Size and Specs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#How_to_Create_an_Instagram_Ad_in_3_Easy_Steps\" >How to Create an Instagram Ad in 3 Easy Steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Step_One_Select_a_Template\" >Step One: Select a Template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Step_Two_Customize_Your_Instagram_Ad\" >Step Two: Customize Your Instagram Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Step_Three_Download_Away\" >Step Three: Download Away!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#How_to_Upload_your_Ad_on_Instagram\" >How to Upload your Ad on Instagram?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Promoting_Your_Instagram_Post\" >Promoting Your Instagram Post<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Using_Ads_Manager_to_Create_Instagram_Ads\" >Using Ads Manager to Create Instagram Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/#Wrapping_it_Up\" >Wrapping it Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Instagram_Advertising_Work\"><\/span><strong>How Does Instagram Advertising Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram ads look just like any other shared post. advertisers can potentially reach millions of users and a more targeted audience through this platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to Facebook ads, Instagram ads consist of paid posts or sponsored content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/business.instagram.com\/getting-started\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, 60% of people discover new products on their social network, whereas 75% of Instagrammers take action after being inspired by a post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram ads are usually for more brand exposure and generate more leads. They make it easier for you to reach your target audience based on apps they use or accounts they click or follow, both on Instagram and Facebook. One of the benefits is finding new leads who are similar to your existing leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s very important to stand out from your competitors. To tell you the truth, it\u2019s very easy to create spectacular ads that get the results you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram ads are the golden egg opportunity to stay engaged with your customers. Think of it this way, users only scroll through their platform, so you need to get their complete attention to attract the customer with that single ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not as easy as it sounds, but by the end of this article, you would have mastered how to create the most eye-catchy Instagram ads.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_Ideal_Instagram_Ad_Size\"><\/span><strong>What is an Ideal Instagram Ad Size?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Ideal Instagram ad size is <\/span><b>1080 x 1080 pixels<\/b><span style=\"font-weight: 400;\"> for a square image with a <\/span><b>1:1<\/b><span style=\"font-weight: 400;\"> ratio. You also have different size options such as a vertical image, which has an aspect ratio of <\/span><b>4:5<\/b><span style=\"font-weight: 400;\"> and should be <\/span><b>600 x 750 pixels<\/b><span style=\"font-weight: 400;\">. Lastly, landscape images have an aspect ratio of<\/span><b> 1.9:1 <\/b><span style=\"font-weight: 400;\">and should be <\/span><b>1200 x 628 pixels<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ad formats to choose from, and each format has a different recommended size.\u00a0<\/span><\/p>\n<p>Make sure to also keep in mind the official <a href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-story-dimensions\/\">Instagram story size<\/a> to create stunning stories.<\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ve shared the main ones, along with the ideal Instagram ad size for each:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Newsfeed_Image_Ads_Size_and_Specs\"><\/span><strong>Instagram Newsfeed Image Ads Size and Specs\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Image ads with CTA\u2019s (Call-to-action) are the most popular type of ads used on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newsfeed image ads come in 3 different formats and choosing the right size before you post is a good practice. You can either use a single image or up to 10 images in either of these formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform lets you know how your post would show up. The last thing you would want is an awkwardly cropped image or video. This could leave a negative impact on your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, make sure that the image is either in JPG or PNG format and doesn\u2019t exceed 30MBs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Newsfeed_Video_Ad_Size_and_Specs\"><\/span><strong>Instagram Newsfeed Video Ad Size and Specs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Similar to the Instagram Newsfeed Image ads, you can apply different aspect ratios to your video ads too, but you should use the correct size that the platform recommends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ideal is a vertical video with an aspect ratio of <\/span><b>4:5<\/b><span style=\"font-weight: 400;\"> and should be <\/span><b>600 x 750 pixels.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Other requirements include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximum File Size: <\/b><span style=\"font-weight: 400;\">30MB<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resolution: <\/b><span style=\"font-weight: 400;\">1080 x1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>File Format:<\/b><span style=\"font-weight: 400;\"> MP4 and MOV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Max Video Length:<\/b><span style=\"font-weight: 400;\"> 120 seconds<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Stick with these rules and your video ads will perform well.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Story_Ad_Size_and_Specs\"><\/span><strong>Instagram Story Ad Size and Specs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The recommended Instagram story ads size is 1080 x 1920 px with an <\/span><span style=\"font-weight: 400;\">aspect ratio of 9:16.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using images, stick with the same specs and technical requirements for regular image ad sizes. Same goes for videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also best to keep your text short and simple. Your primary text should be around 140 words, whereas the headline can be up to 40 characters long.<\/span><\/p>\n<p><strong>Note:<\/strong> If you&#8217;re looking to create an attention-grabbing display picture, the recommended <a href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-profile-picture-size\/\">dimensions for an Instagram profile picture<\/a> are <strong>110 x 100 pixels<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_an_Instagram_Ad_in_3_Easy_Steps\"><\/span><strong>How to Create an Instagram Ad in 3 Easy Steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Designing eye-catchy and compelling content for your brand that can attract your audience might sound difficult and exhausting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the help of <\/span><a href=\"https:\/\/pixled.accesstool.in\/editor?width=1080&amp;height=1080&amp;format_category=instagram-ad\"><span style=\"font-weight: 400;\">Pixelied<\/span><\/a><span style=\"font-weight: 400;\">, you can create stunning Instagram ads, posts, and profile pictures in seconds. Plus, it\u2019s super easy to use and absolutely free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With simple drag and drop features, Pixelied makes graphic designing simple..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get to start with thousands of ready-to-use <a href=\"https:\/\/pixled.accesstool.in\/templates\/instagram-ad\">Instagram ad templates<\/a> to work on, which you can customize drastically according to your requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump right into the steps:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_One_Select_a_Template\"><\/span><strong>Step One: Select a Template<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you open the <\/span><a href=\"https:\/\/pixled.accesstool.in\/editor?width=1080&amp;height=1080&amp;format_category=instagram-ad\"><span style=\"font-weight: 400;\">Pixelied free editor<\/span><\/a><span style=\"font-weight: 400;\">, you can specifically select templates for Instagram ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what it looks like (with a template locked and loaded):<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3358\" src=\"https:\/\/pixled.accesstool.in\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-1280x625.png\" alt=\"\" width=\"920\" height=\"449\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-1280x625.png 1280w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-480x235.png 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-768x375.png 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-1536x750.png 1536w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-100x49.png 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-700x342.png 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template-1600x782.png 1600w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164258\/pixelied-editor-instagram-ad-template.png 1920w\" data-sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All of these templates are set at the ideal Instagram ad size (for image ads). You can also use the <a href=\"https:\/\/pixled.accesstool.in\/features\/resize-image\/instagram\">Instagram resizer tool<\/a> to adjust any dimensions to the required size of 1080 x 1080 px.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you select a template that you like, you can start customizing everything on it however you want, including fonts, text size, and text placements.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_Two_Customize_Your_Instagram_Ad\"><\/span><strong>Step Two: Customize Your Instagram Ad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned above, start off by tweaking the text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also adjust borders, shadows, or play around with the level of opacity even.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you also get access to the free high-resolution stock images, a variety of illustrations, and a bunch of elements to choose from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The search bar feature makes it much easier to find all sorts of logos and icons, along with images provided by Unsplash and Pixabay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To demonstrate the customizability that Pixelied offers, here\u2019s what I did to the template we selected earlier:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3359\" src=\"https:\/\/pixled.accesstool.in\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-1280x625.png\" alt=\"\" width=\"912\" height=\"445\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-1280x625.png 1280w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-480x234.png 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-768x375.png 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-1536x750.png 1536w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-100x49.png 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-700x342.png 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text-1600x781.png 1600w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/05\/27164234\/pixelied-editor-instagram-ad-text.png 1920w\" data-sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that I only partially edited it. You can do a lot more with all of those features at your disposal.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_Three_Download_Away\"><\/span><strong>Step Three: Download Away!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Satisfied with your design?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only thing left to do is to download it. Go to the upper right corner of your editor and click the download button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3306 aligncenter\" src=\"https:\/\/pixled.accesstool.in\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2020\/09\/25183641\/pixelied-editor-patroen-banner-download.png\" alt=\"\" width=\"377\" height=\"441\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2020\/09\/25183641\/pixelied-editor-patroen-banner-download.png 577w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2020\/09\/25183641\/pixelied-editor-patroen-banner-download-410x480.png 410w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2020\/09\/25183641\/pixelied-editor-patroen-banner-download-85x100.png 85w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2020\/09\/25183641\/pixelied-editor-patroen-banner-download-385x450.png 385w\" data-sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can also choose your required quality, file size, or what image format you want it in.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Upload_your_Ad_on_Instagram\"><\/span><strong>How to Upload your Ad on Instagram?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two ways to upload your ad on Instagram:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By promoting the image\/video you have posted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By creating ads on Facebook ad manager (Instagram\u2019s parent company)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The difference between both is that promoting it will give you limited options to choose your audience. Although boosting a post may be more convenient, using the Facebook ads manager gives you the option to create multiple target audiences for long-term success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can decide whatever works best for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve explained both below:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promoting_Your_Instagram_Post\"><\/span><strong>Promoting Your Instagram Post<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Head over to your Instagram Business Account and follow these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap \u201cPromotions.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap \u201cChoose a Post\u201d and select your post.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your goals, duration, budgets, and audience to promote to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your payment methods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap \u201cCreate Promotion\u201d and let Instagram review your post.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your post will now be shown on your target audience\u2019s newsfeed as a sponsored post on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By boosting your Instagram posts, you can reach more people and drive more results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_Ads_Manager_to_Create_Instagram_Ads\"><\/span><strong>Using Ads Manager to Create Instagram Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Placing an ad through ads manager is a bit more difficult than promoting it, but it comes with more benefits and additional options. Since Facebook owns Instagram, you can use the ads manager to not only publish ads on Instagram\u2019s newsfeed or stories but also on Facebook\u2019s ad network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure your Instagram account is connected with Facebook and you\u2019re all set. Once that\u2019s done go ahead and decide which advertising objectives match your marketing goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your freshly created ad all ready, go ahead and\u00a0 upload it. Follow these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the ads manager and select \u201cCreate.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your objectives to promote that align with your goals and Select \u201cContinue\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill in all the details for your ad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose between Manual Placements (for Instagram specifically) or Automatic Placement (for both Facebook platforms and Instagram), whatever fits your requirement, and select \u201c Continue\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete it by adding any additional details or links, and preview it.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You now need to wait while the ad manager does its magic. Once your ad is approved, it will start showing up on the feed of your audience. If it\u2019s not approved, make sure that you\u2019ve used the right Instagram ad size and have followed the other recommended specs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_it_Up\"><\/span><strong>Wrapping it Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram ads can bring out amazing results and a captivating visual will help it. You have the option to create a variety of assets for your audience. Just make sure that you stick with the ideal Instagram ad size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing strategies will always be changing, requiring you to have a good understanding of requirements for campaigns, including image sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping a close eye on your audience will help you select relevant elements for your ad image and designing it yourself will give it that personal touch with minimal hassle. It\u2019s important to attract the customer with your message and using all the correct specifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As far as designing goes, <\/span><a href=\"https:\/\/pixled.accesstool.in\/editor?width=1080&amp;height=1080&amp;format_category=instagram-ad\"><span style=\"font-weight: 400;\">Pixelied<\/span><\/a><span style=\"font-weight: 400;\"> has got you covered.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the ever-evolving trends in advertising, it\u2019s not exactly easy to keep up with the new shifts and preferences. For instance, Instagram, which has millions&#8230;<\/p>\n","protected":false},"author":8,"featured_media":2877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-1816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Instagram Ad Size Guide [For 2021]<\/title>\n<meta name=\"description\" content=\"Want to run ads on Instagram? Check out this complete guide on the right Instagram ad size and how you can design a kickass ad today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixled.accesstool.in\/blog\/instagram-ad-size\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Instagram Ad Size Guide [For 2021]\" \/>\n<meta property=\"og:description\" content=\"Want to run ads on Instagram? 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